Here's a list of media formats and extensions that you can upload and display on Picflow. We currently support all major image formats, video codecs, and RAW photos.
Image Formats
Extension | Type | Supported |
JPG, JPEG | Lossy Compression | ✅ |
PNG | Lossless Format | ✅ |
WebP | Lossy & Lossless | ✅ |
GIF | Lossless Format | ✅ |
AVIF | Lossy & Lossless | ✅ |
TIF, TIFF | Lossless Format | ✅ |
HEIC | Lossy & Lossless | ✅ |
Video Formats
Extension | Codec | Supported |
MP4 | AV1 AVC-Intra DivX/Xvid H.261 / H.262 / H.263 AVC (H.264) HEVC (H.265) MPEG-2 MPEG-4 Part 2 ... | ✅ |
MOV | Apple ProRes AVC-Intra DivX/Xvid DV/DVCPRO H.261 / H.262 / H.263 AVC (H.264) HEVC (H.265) MPEG-2 MPEG-4 Part 2 QuickTime Animation ... | ✅ |
AVI | Canopus HQ DivX/Xvid DV/DVCPRO MJPEG | ✅ |
WebM | VP8, VP9 | ✅ |
MKV | AVC (H.264) MPEG-2 MPEG-4 Part 2 VC-1 | ✅ |
RAW Formats
Extension | Camera Brand | Supported |
DNG | Leica, Pentax, Phase One | ✅ |
CR2, CR3 | Canon | ✅ |
NEF, NRW | Nikon | ✅ |
ARW | Sony | ✅ |
PEF | Pentax | ✅ |
3FR, FFF | Hasselblad | ✅ |
ORF | Olympus | ✅ |
IIQ | Phase One | ✅ |
RAF | Fujifilm | ✅ |
DCR | Kodak | ✅ |
RW2 | Panasonic | ✅ |
EIP | Capture One |
RAW images will be displayed as resized JPGs, which means you may notice color and display variances in these image previews and resized downloads. We recommend downloading and delivering RAW files only in the “Original File” format.
Other Formats
Color Profiles
Images for display on the website are converted to sRGB. If the image is untagged, it will be tagged as sRGB for display. We use sRGB for maximum browser compatibility. Images exported for printing will also be converted to sRGB. Keep in mind that we retain the original file, which is an exact copy with the original profile intact.