Here's a list of media formats and extensions that you can upload and display on Picflow. We currently support all major image formats, video codecs, and RAW photos.

Image Formats

Extension	Type	Supported
JPG, JPEG	Lossy Compression	✅
PNG	Lossless Format	✅
WebP	Lossy & Lossless	✅
GIF	Lossless Format	✅
AVIF	Lossy & Lossless	✅
TIF, TIFF	Lossless Format	✅
HEIC	Lossy & Lossless	✅

Video Formats

Extension	Codec	Supported
MP4	AV1 AVC-Intra DivX/Xvid H.261 / H.262 / H.263 AVC (H.264) HEVC (H.265) MPEG-2 MPEG-4 Part 2 ...	✅
MOV	Apple ProRes AVC-Intra DivX/Xvid DV/DVCPRO H.261 / H.262 / H.263 AVC (H.264) HEVC (H.265) MPEG-2 MPEG-4 Part 2 QuickTime Animation ...	✅
AVI	Canopus HQ DivX/Xvid DV/DVCPRO MJPEG	✅
WebM	VP8, VP9	✅
MKV	AVC (H.264) MPEG-2 MPEG-4 Part 2 VC-1	✅

RAW Formats

Extension	Camera Brand	Supported
DNG	Leica, Pentax, Phase One	✅
CR2, CR3	Canon	✅
NEF, NRW	Nikon	✅
ARW	Sony	✅
PEF	Pentax	✅
3FR, FFF	Hasselblad	✅
ORF	Olympus	✅
IIQ	Phase One	✅
RAF	Fujifilm	✅
DCR	Kodak	✅
RW2	Panasonic	✅
EIP	Capture One	Request

RAW images will be displayed as resized JPGs, which means you may notice color and display variances in these image previews and resized downloads. We recommend downloading and delivering RAW files only in the “Original File” format.

Other Formats

Extension	Type	Supported
PDF	Document	Request
DOC, DOCX	Document	Request
PSD	Media	Request

Color Profiles

Images for display on the website are converted to sRGB. If the image is untagged, it will be tagged as sRGB for display. We use sRGB for maximum browser compatibility. Images exported for printing will also be converted to sRGB. Keep in mind that we retain the original file, which is an exact copy with the original profile intact.